BIOGRAPHICAL SKETCH FOR HASSAN SAMRHOUNI



Hassan Samrhouni is currently President& CEO of Casablanca Travel & Tours, a travel firm that specializes in thematic and study tours to Morocco, and which he founded in 1994.   His main objectives have been to promote Morocco as a unique cultural, historic and spiritual destination offering a unique experience with excursions such as “Morocco’s Imperial Cities and Jewish Heritage,” but also to actively engage the Moroccan-American community in highlighting and maintaining Morocco’s historic relationship with the United States through political, social and economic engagement.  He is a Moroccan-American who has lived in the United States for three decades and has been deeply involved in all aspects of the Moroccan-American community in the Washington DC metropolitan area.
In 1990, Mr. Samrhouni, himself a former player for the Wydad Athletic Club in Casablanca from 1966 to 1979, created The Washington Athletic Club (WAC) in Washington DC, the first soccer team to recruit Moroccans studying and living in the United States, and that competes in the Washington International Soccer League and includes more than 180 licensed players which have competed within its ranks in the last twenty years. Starting in 2004 and for five occasions, Mr. Samrhouni took his soccer team to Morocco, Agadir 2004, Tangier 2005, Marrakech 2006, Safi 2007, and Agadir 2008 where it participated in the Atlas Cup; it was also 4 time champion of the 1st division championship at the WISL in 1995, 1996, 1998, 2000, and ongoing 2008, and won the double Terrill cup in USA.  The Washington Athletic Club (WAC) would also evolve into a social club, a venue for Moroccans to share and celebrate their values and culture and to demonstrate their integration and admiration for their new adoptive land.
The idea of an active Moroccan-American community network in the United States began in 1990 when Mr. Samrhouni founded The Washington Moroccan Club (WMC), the first Moroccan-American organization of its kind to sponsor intercultural, social, business, political and sporting events to promote bilateral relations and to serve the Moroccan community residing within the United States.  As a result, he spearheaded a number of significant events, including the First Moroccan Festival in May 1992, a 7-day program which featured a number of prominent speakers such as H.E. Ambassador Mohammed Belkhiyat, the Hon. Robert Neumann (Director, Middle East Program CSIS), and Dr. Philip Schyler (Researcher for the UNESCO), artists including Jil Jilala, who came to celebrate their 20th anniversary, as well as showings of two of the best Moroccan movies at the time (Fire Drums" film by Souhiel Ben Berka and Badis" film by Abderrahman Tazi ). 
Mr. Samrhouni also organized Magical Morocco: from the Sahara to the Sea in October 2004, a festival which attracted more than 3500 people from all around the United States and was featured in The Washington Post , America.gov, and The Washington File.  These and many other events have earned him a reputation of a manager, coordinator, as well as leader with a vision and savoir-faire when it comes to Moroccan community-related issues.
Mr. Samrhouni philanthropic actions have made him a trustworthy source of assistance and comfort for local Moroccans.  He has placed a high value on all issues involving and impacting the Moroccan community and, as such, has been called upon to assist and attend to personal issues ranging from raising money for Moroccans’ scholarships to job placements and funeral arrangements. He has also been key in celebrating, and thus maintaining, the unique culture and identity of his community by organizing events to commemorate religious (Ramadan, Ed Al Adha, Eid Al Fitr, Eil Al Mawlid) and national (Fete du Trone, Fete de l’Independence, Marche, Verte) identity of Morocco.
He has also proven to be an invaluable asset in the defense of Morocco’s national cause and continues to be committed to and involved in supporting Morocco’s political image abroad with the area’s decision makers and key players with whom he has established strong and meaningful relationships. While this role has made his area of involvement more extensive and demanding, it has also made him a credible and efficient player and leader in this community.  As a result, he was able to rally the community in 2005 when it staged a sit-in before the Algerian embassy in Washington DC to denounce the hostile attitudes of the Algerian officials concerning the Moroccanness of the Sahara. He also hosted town hall meetings for the community such as the one with the late Driss Benzekri and Mr. Ahmed Harzani, head of the Advisory Council for Human Rights, an opportunity to elaborate on the accomplishments of the Truth and Reconciliation Commission; as well as another to welcome the former Moroccan prisoners of war.
Furthermore, he was instrumental in giving the community significant weight and say with area politicians by rallying its efforts and encouraging its involvement in local and national U.S. politics. Hence, its hosting of a reception for newly elected Mayor Adrian Fenty, who highly commended Morocco on its positive contribution to the Washington DC area and expressed his full commitment to supporting the community in the US federal capital; and its participation in political fundraisers for both republican (Senator Chuck Hagel) and democratic hopefuls (Governor Bill Richardson and Senator Hillary Clinton) in the Presidential elections.  Mr. Samrhouni is also representing the Moroccan-American community amongst Arab Americans at large through his involvement in "Yalla vote”, a campaign launched by the Arab American Institute (AAI) and aimed at communicating a clear and succinct Arab American agenda to the eventual Democratic and Republican presidential nominees.
WMC 20/20
Following its successful month of 20 Moroccan-American related events (WMC 20 years /20 events”) in March 2010 in Washington, D.C. Mr. Samrhouni is called the Moroccan-American community to action and invited their participation in organization and identification of participants.  Celebrating the 20th anniversary of the founding of the Club, the 20/20 events captivated the Moroccan-American community and the Washington, D.C. policy community with programs on social, political, cultural and recreational topics in distinguished venues throughout Washington, D.C. (including major academic institutions) and received extensive coverage in local and Moroccan media. 
 This time the approach was national and mobile.  The WMC proposes to generate events in selective locales throughout the states, sparked by a recreational vehicle or traveling museum, which, in effect, has created  a Moroccan exposition on the road in a  mobile conference.   The project, which operated through a network of Moroccan-American organizations, contemplated organizations in selected states with Moroccan-American communities which sponsored events relevant to Moroccan-American themes.  The events were complemented or sat off by the arrival of the vehicle which itself contained exhibits on key issues relevant to Moroccan-Americans. Themes under consideration for the mobile conference include those addressed in the 20/20 events and more.  (The events were  held in the various communities with  different themes so long as they are of importance to Moroccans and Moroccan-Americans  ultimately were  decided by the local communities.)  Subjects of the 20/20 events included, among others, the following: women’s empowerment in Morocco, with its successes and challenges; Amazigh culture and advances, including the establishment of the royal commission to promote them; present and historical Moroccan-United States relations, going back to their harmonious 18th century origins; Morocco at the movies, including its extensive past and current involvement in cinema; media in Morocco, including the importance of freedom of the press and journalistic responsibility; the promotion of interfaith dialogue; and Moroccan culture and crafts.
The 20/20 events also built in the concept of mobility inherent to and forecasting the mobile conference. Although most of the 20/20 events were in fixed locations, an exhibit of Saharan art and culture, including music and dance, traveled between two internationally known locations where thousands of passers-by were provided an opportunity to learn and participate, first in Washington, D.C.’s DuPont Circle, a major intersection of some several major avenues located in the heart of the city in the middle of the workday, and then next to the Smithsonian Institution, a renowned international tourist center visited by millions a year.  At both locations, the exhibits were in a large goatskin nomad tent.
Mr. Samrhouni is the recipient of prestigious awards notably the Wissam of National Merit granted by the late King Hassan II in 1995 for his promotion of culture, society and sports. As well as been appointed as an Ambassador of goodwill by the Mayor of city of jersey city, NJ. And the first Moroccan American recipient of “Key to the City “Jersey city, New Jersey
 His popularity and involvement have made him a guest on various television and talk shows including PBS, NBC, Al JAZEERA, ANA, 2M, and RTM.  He is married to Aicha Bensaid and is the father of two beautiful girls, Abla, and Kanza.
For more detailed information on Mr. Hassan Samrhouni and the Washington Moroccan American Club, please visit www.washingtonmoroccanclub.org.   www.wmc20.org
Occupation President & CEO Casablanca Travel and Tours